About TWKB Events

Where healthy, wealthy, and wise families come to celebrate life.

Mission Statement

TWKB Events was created to bring families, friends, and communities together through high-quality, alcohol-free events that feel special, safe, and memorable.
We believe that celebration should strengthen relationships, not strain them, and that unforgettable moments don’t require alcohol—just thoughtful design, warm connection, and a touch of magic.

The Story

How It All Began

TWKB Events grew from a simple idea: celebrations should bring people closer together.


Founder Troy Muir, an educator, entrepreneur, and creative at heart, spent years watching families struggle to spend meaningful time together. In a world full of distractions, complicated schedules, and alcohol-centered nightlife, Troy saw a gap—where were the events that were upscale, exciting, and memorable… but also clean, safe, family-friendly, and inclusive?

What started as a personal desire to create spaces where everyone could belong—parents, teens, young adults, sober communities, and families of all kinds—quickly grew into a mission-driven venture.

The “Why” Behind It All

TWKB Events is rooted in the philosophy of helping families become “healthy, wealthy, and wise.”


This motto comes from Troy’s broader company, The Wise King of Books, LLC, which is dedicated to strengthening families through resources, education, and shared experiences.

But events add something extra—they transform ideas into memories.

Every gathering is designed to help families:

  • Spend time face-to-face

  • Build trust through fun

  • Strengthen relationships

  • Experience joy without pressure or substances

  • Create new traditions

And for individuals, especially in Utah’s sober-friendly community, TWKB Events offers a place to enjoy luxury and nightlife without the need for alcohol.

The Journey (So Far)

From its first brainstorming sessions to today’s expanding calendar, TWKB Events has grown steadily and intentionally:

  • Early Vision (2024–2025): Create monthly and seasonal experiences—St. Patrick’s Day “Shamrocks & Shenanigans,” Easter Eggstravaganza, Scoops, Hoops & Grooves Ice Cream Social, Valentine’s Gala, and Halloween Spooktacular Monster Ball.

  • Community-Centered Design: Every event was built with detail, creativity, and energy—tiered ticketing, family-focused entertainment, cultural touches, live performers, and elevated décor.

  • A Sober-Friendly Promise: Each event established itself as an alcohol-free space without sacrificing fun or vibe.

  • Professional Growth: TWKB developed event templates, sponsorship structures, marketing decks, and planning systems—evolving into a polished and scalable operation.

  • 2026 and Beyond: TWKB now operates with a full brand identity, a growing annual event lineup, a thriving audience, and partnerships with Utah businesses, entertainers, and caterers.

Today, TWKB Events is quickly becoming one of Utah’s go-to event experiences for families, young adults, and sober-friendly nightlife.

And we’re just getting started—the story continues with every new event, every guest, and every memory created.

What We Value

1. Sober-Friendly Fun

We design upscale, energetic experiences without alcohol—so everyone can enjoy the night fully present, fully safe, and fully included.

2. Connection

Every event is built with intentional moments meant to spark conversation, laughter, and togetherness. People arrive as strangers and leave as friends.

3. Excellence in Every Detail

From décor and lighting to games, food, entertainment, and customer service, quality is our standard.
Because “family-friendly” should still feel luxurious.

4. Community & Family

We believe strong families create strong communities.
Our events are places where people of all ages and backgrounds can gather, celebrate, and uplift each other with joy—not judgment.

Meet the Team

Troy Muir — Founder & Head of Events

A visionary educator and entrepreneur, Troy brings his talents in creativity, organization, storytelling, and community-building into every event. Known for his emphasis on excellence and hospitality, Troy leads TWKB Events with a heart for people and a commitment to creating spaces where everyone feels welcome and valued.

Contracted Partners & Collaborators

TWKB Events works with an extraordinary network of:

  • Local entertainers

  • Caterers and food creators

  • Musicians and dancing troupes

  • Graphic designers and creators

  • Marketing and promotion teams

  • Venue partners

  • Volunteers and support staff

Each person contributes something special, helping transform ideas into unforgettable experiences.

Our Growing Team (2026 and beyond)

TWKB Events continues to expand its internal and external team, developing roles in:

  • Event coordination

  • Marketing & logistics

  • Sponsorship outreach

  • Guest experience

  • Vendor relations

Every member plays a key part in delivering well-run, joyful, and beautifully crafted events.

Final Note

TWKB Events is more than an event company.
It is a movement—a commitment to joyful living, strong relationships, sober-friendly celebration, and community unity.

Every event adds a new chapter to our story.
We’d love for you to be part of the next one.